Clorox Hires Morla Design to Create 100th Anniversary Book


Clorox, the packaged goods company best known for their bleach products, retained Morla Design to create a commemorative book to celebrate their 100th anniversary. Our approach was to have the book embody, quite literally, their iconic bottle. The vacuum formed cover was created out of a bas relief die, which was formed in collaboration with the Clorox engineering staff to insure accuracy. Researching their extensive archives and collaborating with their copywriter, we designed a 200 page book that chronicles the history of the company through images, quotes, letters and text.