For Jennifer’s accomplishments with DWR, the company was awarded the prestigious AIGA Corporate Leadership Medal for the successful interaction between aesthetics and business pragmatics.
The DWR website was completely redesigned to more fully integrate the communication goals that were being applied to all store and print channels. The new format allowed for a simpler way to access information and quickly understand the brand, the product, and the designer. Also included was an assimilation between Design Notes, DWR’s very successful on-line journal, with DWR’s popular blog.
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