Discovery Channel Store Packaging

morla_design_discovery_channel_store_packaging_01The Discovery Channel called upon Morla Design to create their total brand identity and packaging systems for implementation throughout their various retail stores. The project scope encompassed shopping bags, gift boxes and product packaging. Surface graphics include geometric spiral illustrations that layer and move to create “moire” patterns and reinforce the Discovery theme. This piece is part of the permanent collection of the San Francisco Museum of Modern Art | SFMoMA.