Design Within Reach is a distributor of mid-century classic and contemporary furniture for the office and home. DWR realized that although their residential business was thriving, they needed to strengthen their appeal to the design professional. Morla Design proposed issuing a tabloid, DWR Profile, that addresses topical design and architecture issues while showcasing new product offerings. The 16-page semiannual magazine contains case studies, interviews, and highlights product and service benefits. Morla Design was responsible for all aspects of the publication including the total look and feel, identity, all design templates, headline copy, photography direction and print supervision.