Gump’s Catalog and Advertising Campaign

morla_design_gumps_catalog_advertising_campaignGump’s, the legendary luxury gift store, hired Morla Design to review and design every aspect of their identity, including copy and photography, as applied to all store and direct channels. Re-designed interior and exterior signage, website, catalogs, print collateral, labeling, and advertising were all launched within a six month time frame. In addition, we were retained to develop all new brands and line extensions including brand naming, copy tone, new catalog format and layout, and web integration.