Michelin-starred chef Thomas Keller and partner Armando Manni needed packaging for their premium line of chocolate, K+M. We came up with a graphic treatment that stood out from the proliferation of swirly type and overly decorated labels used by competitors.
The color palette identifies K+M’s three chocolate types: black for dark, white for milk, and black plus white for dark milk. Morla was responsible for all aspects of bringing the product packaging to market, including designing a 10 SKU line extension, all typography and graphics for packaging, POP, web, labels and gift bags, plus sourcing/supervising all vendor procurement for fulfillment.
