Levi’s Research Book

Since the early 1980’s, Morla Design has collaborated with Levi Strauss & Co. in designing every type of consumer touchpoint for Levi’s Jeans, Docker’s, and Kids: creating brand identities that translate into our design of over 300 store environments, fixtures and furniture, signage, packaging, advertising, posters, books, logos, labels, hangtags, catalogs, and exhibit design.
morla_design_levis_red_brochure_01 morla_design_levis_red_brochure_02 morla_design_levis_red_brochure_03 morla_design_levis_red_brochure_04Morla Design was hired to design the product launch image  for a new line of Levi’s Jeans. Oversized product, historical and contemporary images are sandwiched between a laminated chip-board cover and bound with a hunky, aluminum spiral. Turnaound time to produce this 84 page book was under four weeks. This piece is part of the permanent collection of the San Francisco Museum of Modern Art | SFMoMA.