Macy’s White Flower Day Television Ad

morla_design_macys_white_flower_day_01 morla_design_macys_white_flower_day_02 morla_design_macys_white_flower_day_03Ad agency Citron Haligman Bedecarré hired Morla Design to create a 15 second T.V. spot for the “Macy’s White Flower Day” sale. Black and white flower imagery combined with lyrical type animation created the “upscale” look they requested. Morla Design created and supervised all aspects of the commercial including imagery, typography, animation, and editing.