Neenah Paper: Classic Crest Promotion
Neenah Paper hired Morla Design to create a paper promotion that demonstrates the variety of applications and possible uses for Classic Crest Paper. We created a fictional character, the in-house Creative Director who has a nominal time frame to re-design every aspect of his company’s identity. He is an archetype, a designer who wants to produce great work regardless of the challenges that confront him. We identified the core benefits and created a narrative that showcased the simplicity of specifying Classic Crest.