“The Shock of the Familiar” examined how design is inherent in all objects yet is often invisible to the intended audience. The New York Times chose Morla’s cover solution from 7 other selected submissions. By conceptually objectifying the magazine itself, placing the masthead upside down, one has to reexamine how to respond this familiar format.
New York Times Magazine Cover
“The Shock of the Familiar” examined how design is inherent in all objects yet is often invisible to the intended audience. The New York Times chose Morla’s cover solution from 7 other selected submissions. By conceptually objectifying the magazine itself, placing the masthead upside down, one has to reexamine how to respond this familiar format.