Williams-Sonoma: Mark and Graham Packaging
“Jennifer was a trusted partner in the development of our brand positioning and marketing communication from its inception…Her modern sensibility, clean design and love of type contribute so much to our process. Jennifer approaches the work with the same amount of ownership as our internal team. She and her design office are an absolute pleasure to collaborate with.”
- Marta Benson
- SVP, Strategy & Business Development of Williams-Sonoma, Inc.
Williams-Sonoma, Inc. sought out Morla Design as its prime strategic partner to collaborate and create every aspect of the design launch of its new lifestyle brand, Mark and Graham. Mark and Graham offers timeless gifts and elegant accessories on which a customer can make their mark with the application of unique monograms and fonts. It is a direct-to-consumer brand where personalization is complimentary and applied to its products including Home décor, men’s and women’s accessories, small leather goods, jewelry, entertaining and bar, and seasonal items.
Led by renowned creative director and designer, Jennifer Morla, the firm was called in at its inception to design, produce, and create the retail website, catalogs, brand copy, naming consultation, packaging, blog, and emails; virtually every consumer touchpoint. Additionally, Morla curated and designed over 50 monograms for application on Mark and Graham’s product assortment.
Gift Box + Tissue Paper