Williams-Sonoma: Mark and Graham Website

“Jennifer was a trusted partner in the development of our brand positioning and marketing communication from its inception…Her modern sensibility, clean design and love of type contribute so much to our process. Jennifer approaches the work with the same amount of ownership as our internal team. She and her design office are an absolute pleasure to collaborate with.”
  • Marta Benson
  • SVP, Strategy & Business Development of Williams-Sonoma, Inc.
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Mark and Graham Website

Launch Mark and Graham » Williams-Sonoma, Inc. sought out Morla Design as its prime strategic partner to collaborate and create every aspect of the design launch of its new lifestyle brand, Mark and Graham. It is a direct-to-consumer brand where personalization is complimentary and applied to its products including home décor, clothing, and accessories. We designed over 50 web templates that incorporate our typographic and color vocabulary. We identified copy as a key element in brand communication. Our copywriting incorporates humor and verve, one that that resonates with a younger audience and speaks to a new way of personalizing products.   MD_MGraham_02

Mark and Graham Blog

Launch m·gram » The blog m·gram incorporates a more expanded visual identity of the brand, one that underscores the essence of the Mark and Graham look while incorporating new creative that is discrete to the blog. Twitter feeds and Pinterest were designed into the hierarchy of information. Quotes by type professionals round out the Mark and Graham communication.   MD_MGraham_01     MD_MGraham_03