Williams-Sonoma: Mark and Graham
“Jennifer was a trusted partner in the development of our brand positioning and marketing communication from its inception…Her modern sensibility, clean design and love of type contribute so much to our process. Jennifer approaches the work with the same amount of ownership as our internal team. She and her design office are an absolute pleasure to collaborate with.”
- Marta Benson
- SVP, Strategy & Business Development of Williams-Sonoma, Inc.
Williams-Sonoma sought out Morla Design as its prime strategic partner to collaborate and create every aspect of the design of its new lifestyle brand, Mark and Graham. Marta Benson, SVP of Business Development, realized that the company had equity in a personalization equipment facility that was being under-utilized. She worked with Morla on creating the name; a play on making your “mark” and creating a mono”gram”.
Mark and Graham is a direct-to-consumer brand where personalization is complimentary and applied to its products including women’s accessories, jewelry, and home decor. Morla was called in at its inception to design, produce, and create the retail website, catalogs, brand voice, packaging, blog, and emails; virtually every consumer touchpoint. Additionally, Morla designed over 50 monograms and has produced signature product for the brand.