Architectural Resources Group [ARG] specializes in architectural planning and conservation. They called upon Morla Design to evolve their brand, make their content more robust, and completely re-think their on-line experience. Their existing logo, which was based on detailed architectural tracery, was transformed to convey the essence of their identify, yet allow for an ease of application to a variety of mobile and print media.
Morla’s online solution was to showcase their, mostly unseen, portfolio of large and detailed images with a background story for each project, allowing the beauty and rationale of their work to speak for itself. The layering of primary and secondary navigation allows the user to view the depth of their projects within project category types in a cross-relational manner. Behind the scenes, the CMS was customized to allow for ease of content management and updates. The result exemplifies the level of detail with which they approach architectural renovation.
