When SculptureCenter, a New York based gallery space, was shifting their sculpture programming from traditional 3D objects to art that insinuates volume and dimension, they called upon Morla Design to create an identity system that would raise awareness of their new purpose.
Our solution, as applied to posters, announcements, press kits and invitations, uses a mixture of typographic variations of “SC” monograms throughout the system to reinforce SculptureCenter’s identity and appeal to a younger, downtown audience. A color palette of silver, black and day glow colors add bold elegance while straightforward layouts provide easy updates for future rollout. The signage system is incorporated into the building’s facade, creating a dynamic presence for their gallery designed by Maya Lin.
Sculpture Center: Signage
Sculpture Center: Letterhead
Sculpture Center: Poster
Sculpture Center: Website
