Williams-Sonoma Hold Everything Catalog and Packaging
Project Scope | art direction, book design, branding, Identity, Packaging, publication, Retail
Williams-Sonoma/Hold Everything called upon Morla Design to review their branding devices as applied to product and gift packaging, store signage, web communication and catalog design. The catalog design scope included analysis of existing and competitor catalogs, creation of indexing devices and the design of a less dense format to visually represent the “art of organization” as well as art direction of photography.