K+M Packaging Design featured on PaperSpecs.com
When you’re trying to catch the eye of the discerning consumer in the crowded gourmet chocolate bar market, you can’t afford to be modest; your packaging really has to make the sale, and fast. Jennifer Morla of Morla Design transformed the staid packaging of K+M’s confections into a thing of beauty through the use of quality papers, clean typography, and by suggesting an important shift in the company’s marketing approach.