For Jennifer’s accomplishments with DWR, the company was awarded the prestigious AIGA Corporate Leadership Medal for the successful interaction between aesthetics and business pragmatics.
The Design Within Reach advertising stays true to the clean look and feel of the brand while allowing the products to stand out in the crowded magazine environment. Copy reinforces brand goals: sustainability (“If you bought one then you’d have one now.”), identifies year and designer in support of the educational goals, and are instilled with the conversational tone of the brand.
