The DWR Tools for Living store greets visitors with a simple message: “The secret each of these items share is smart design.” A paperclip—an iconic tool exemplifying this concept—serves as the store identity, while a supergraphic illustration of silhouetted objects on the back wall draws customers into the environment.
DWR: Tools For Living is a retail store located in Soho. We defined the brand as featuring honest, smart design. A paperclip at the entryway serves as the identity which exemplifies this basic design concept. Interior elements include a super graphic back wall illustration to attract customers into the environment, typographic panels explaining Tools for Living, and photos of ordinary yet thoughtful everyday objects mounted on raw wood box frames.