Gump’s, the legendary luxury gift store, hired Morla Design to review and design every aspect of their identity, including copy and photography, as applied to all store and direct channels. Re-designed interior and exterior signage, website, catalogs, print collateral, labeling, and advertising were all launched within a six month time frame. In addition, we were retained to develop all new brands and line extensions including brand naming, copy tone, new catalog format and layout, and web integration.
Gump’s Catalog and Advertising Campaign
Gump’s, the legendary luxury gift store, hired Morla Design to review and design every aspect of their identity, including copy and photography, as applied to all store and direct channels. Re-designed interior and exterior signage, website, catalogs, print collateral, labeling, and advertising were all launched within a six month time frame. In addition, we were retained to develop all new brands and line extensions including brand naming, copy tone, new catalog format and layout, and web integration.