Since the early 1980’s, Morla Design has collaborated with Levi Strauss & Co. in designing every type of consumer touchpoint for Levi’s Jeans, Docker’s, and Kids: creating brand identities that translate into our design of over 300 store environments, fixtures and furniture, signage, packaging, advertising, posters, books, logos, labels, hangtags, catalogs, and exhibit design.
Morla Design was hired to design the product launch image for a new line of Levi’s Jeans. Oversized product, historical and contemporary images are sandwiched between a laminated chip-board cover and bound with a hunky, aluminum spiral. Turnaound time to produce this 84 page book was under four weeks.
This piece is part of the permanent collection of the San Francisco Museum of Modern Art | SFMoMA.