Creating art for a hologram is similar to designing an animation. For this card series, I envisioned each design as a full-bleed metallic hologram that, when slightly turned, would animate with spectral colors and unique geometric shapes.
This concept was so well received that Nordstrom built a campaign, Jennifer Morla for Nordstrom, which included a signed poster series featuring a similar array of bright dots, stripes, and ellipses.
This piece is part of the permanent collection of the San Francisco Museum of Modern Art | SFMoMA.