San Francisco’s Mexican Museum was having difficulty engaging the younger Latinx community. To better reach this audience, I set the museum’s name in Spanish using type inspired by 19th-century woodblock, then posterized a photograph of a young Frida Kahlo from their collection and layered it with Mexican loteria images and the iconic Our Lady of Guadalupe.
Morla Design created the Mexican Museum 20th Anniversary Poster to commemorate the Museum’s collection of Pre-Colombian, Colonial and Contemporary Mexican art. The benday portrait of Frida Kahlo and the quintessential image of Our Lady of Guadalupe combined with lotteria imagery, vivid color and 19th century Mexican wood block type, celebrate the Museum’s anniversary.
This piece is part of the permanent collection of the San Francisco Museum of Modern Art | SFMoMA and the Los Angeles County Museum of Art | LACMA